Welcome to the Don’t Judge Just Feed website.

We aim to provide support for bottle-feeding parents and mothers who are unable to breastfeed their babies. They should be proud that they are using a method of providing nutrition in a way that suits their family, whether it’s through choice or necessity.

It’s very important that our bottle-feeding support network isn’t mistaken for an attack on breastfeeding. Far from it. We love breastfeeding beauties. Just so we’re clear;

  • Breastfeeders should feel empowered to feed their baby whenever and wherever they choose.
  • Support for breastfeeding mums is so very important and should be encouraged.
  • Education, information and guidance is also vital for any struggling breastfeeder.
  • We acknowledge that successful breastfeeders can have a torrid time too and they should be celebrated in their achievement.

We also feel that the same support and encouragement should be given for people who bottle feed their baby.

We are on the same side. A side that provides the best nutrition we can give our babies.

Ultimately, we are all just doing our best, breast or bottle.

We want to hear your feeding stories and ensure our supporters have a safe place to discuss their feeding journey without judgement or criticism. Email us at: djjfcampaign@gmail.com

You can also join the campaign by sharing photos of you feeding your baby;  formula, pumping or combination feeding  on Instagram, Facebook & Twitter; make sure you use the hashtag #dontjudgejustfeed


I just wanted to say thank you for your article on 5th November about ‘you don’t know why I bottle feed my baby’. Honestly, thank you so much… I had so many ignorant people (a couple of complete strangers) ask me “oh, aren’t you breastfeeding?” They seemed surprised and I felt judged and as though I had failed my baby. It was all my fault. By reading your article, it helps me so much to know that there are others out there who understand and can relate to the struggle.
Email from supporter
I love your mission. We are so quick to judge others from our own beliefs on how things should be done. No one has a right to judge how we choose to parent or feed our children. There is such a movement for breast feeding and I believe it leaves some of the mothers who choose to bottle feed feeling inferior. Thank you for being a voice for those women. I fully believe that women must support each other regardless of the choices we make. Together we become stronger. ❤
Bonnie Chase from ‘Curvy Sisters’
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