Welcome to the Don’t Judge Just Feed website.

We aim to provide support for bottle-feeding parents and mothers who are unable to breastfeed their babies. They should be proud that they are using a method of providing nutrition in a way that suits their family, whether it’s through choice or necessity.

It’s very important that our bottle-feeding support network isn’t mistaken for an attack on breastfeeding. Far from it. We love breastfeeding beauties. Just so we’re clear;

  • Breastfeeders should feel empowered to feed their baby whenever and wherever they choose.
  • Support for breastfeeding mums is so very important and should be encouraged.
  • Education, information and guidance is also vital for any struggling breastfeeder.
  • We acknowledge that successful breastfeeders can have a torrid time too and they should be celebrated in their achievement.

We also feel that the same support and encouragement should be given for people who bottle feed their baby.

We are on the same side. A side that provides the best nutrition we can give our babies.

Ultimately, we are all just doing our best, breast or bottle.

We want to hear your feeding stories and ensure our supporters have a safe place to discuss their feeding journey without judgement or criticism. Email us at: djjfcampaign@gmail.com

You can also join the campaign by sharing photos of you feeding your baby;  formula, pumping or combination feeding  on Instagram, Facebook & Twitter; make sure you use the hashtag #dontjudgejustfeed


“I work in Philosophy of Pregnancy, Birth and Early Motherhood, with a special interest in infant feeding. In particular, I explore how philosophical mistakes contribute to the shame, guilt, blame and judgment surrounding decisions about how babies are fed. The work that you are doing with this campaign is so important, because so many women suffer from judgment surrounding how they feed their babies. I also love the way you are so clear that this is not about attacking breastfeeding or breastfeeding support campaigns, but about making sure that all women are supported, however they end up feeding their babies.”
Dr Fiona Woollard, Philosophy, Southampton University. U.K. 
Thank YOU @dontjudgejustfeed
We all appreciate your campaign so much. Keep up the excellent, inspiring work. You’ll never know how many families you’re helping by saying it’s OK regardless of how you feed your precious child.
Instagram follower @lauren2607
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